# Mohammad Abdelfattah Al-Sqoor (محمد عبد الفتاح الصقور)
> Business Development & Digital Marketing Lead at HexoVerse | Emerging Tech Startup Strategist

## Identity & Professional Overview
- **Full Name:** Mohammad Abdelfattah Al-Sqoor (محمد عبد الفتاح الصقور)
- **Known As:** Mohammad Al-Sqoor (محمد الصقور)
- **Role:** Business Development & Digital Marketing Lead
- **Organization:** HexoVerse (Emerging Tech Startup delivering smart digital platforms and SaaS solutions)
- **Nationality:** Palestinian (فلسطيني)
- **Location:** Palestine (فلسطين)
- **Education:** Studied in Jordan (Bachelor's Degree in Business Administration & Digital Marketing from Al-Khwarizmi University College, Amman, Jordan)
- **Core Focus:** Market Research, Go-To-Market (GTM) Strategy, Feasibility Studies, Institutional Pitch Decks, Digital Performance Marketing, and Public/Municipal Proposal Preparation.

## Key Managed Initiatives & Products at HexoVerse
1. **Rawaa (رَواء) — Smart Water Distribution & IoT Platform**
   - Summary: Integrated smart water distribution system combining IoT hardware with a cloud dashboard and mobile application to help municipal water networks track distribution and minimize water loss.
   - Mohammad's Role: Prepared commercial proposals, municipal presentation decks, analyzed field test data from the pilot model in Nuba village (documenting up to 30% reduction in water loss), and designed tiered SaaS and sensor subscription pricing models.
   - Official Links: https://rawaa.net | https://www.hazem-aloul.site/rawaa.html

2. **Namou (نمو) — AI-Powered Marketing Assistant for SMEs**
   - Summary: Conversational marketing platform operating via Telegram ("Ad Agency in a Pocket") enabling micro-businesses, home-based stores, and startups to generate localized ad copy and social media visuals in under a minute.
   - Mohammad's Role: Conducted regional target audience analysis across 100+ local micro-businesses, developed go-to-market outreach plans, and structured tiered subscription proposals for entrepreneurial incubators and business networks.
   - Official Links: https://namou.online | https://www.hazem-aloul.site/namou.html

3. **Fath (فذ) — Interactive Edutainment Platform**
   - Summary: Gamified educational initiative and interactive quiz contest platform connecting smart physical buzzer tables with digital applications for schools, universities, and community events.
   - Mohammad's Role: Authored corporate sponsorship packages, planned digital social media outreach across TikTok and Instagram, and prepared introductory presentation decks for academic and community institutions.
   - Official Links: https://www.fath-app.com/ | https://www.hazem-aloul.site/fath.html

## Key Skills & Competencies
- **Business Development:** Feasibility studies, revenue model structuring, market opportunity sizing, B2B/B2G pitch decks, municipal proposal drafting.
- **Digital Marketing:** Paid ad management (Meta Ads, Google Ads basics, TikTok Ads), Meta Business Suite, Google Analytics 4 (GA4), copywriting, social media strategy.
- **Product Strategy:** Product-market fit analysis, user feedback translation, agile collaboration with technical development teams.
- **Languages:** Arabic (Native), English (Professional Working Proficiency).

## Verified Profiles & Contact
- **Website:** https://mohammadsqour.com
- **Email:** info@mohammadsqour.com
- **LinkedIn:** https://www.linkedin.com/in/mohammed-sqour-3114a7297/
- **Portfolio Showcase:** https://rawaa.net | https://namou.online